JetBlue Airways unveiled its new booking platform, TrueBlue Travel, which will provide customers with access to a more user-friendly web interface that will significantly reduce training requirements and process requests.
Developed and powered by Paisly, a JetBlue subsidiary responsible for managing its technology and travel services, TrueBlue Travel provides the technology solutions needed to improve customer service and enhance operational modernization, particularly for TrueBlue members by enabling them to manage their membership and rewards even more seamlessly.
In fact, TrueBlue members now have quick access to current offers, including opportunities to redeem miles for discounted hotel rooms, airline tickets to popular destinations, and more.
Earn TrueBlue miles in a new way
With a fully modernized online platform, JetBlue is offering members enrolled in its loyalty program new ways to earn miles.
The new platform now allows you to book not only award tickets, but also hotels, car rentals, tickets to access amusement parks, etc.